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Oia village at sunset, Santorini
The Journal
DestinationsSantorini

Santorini: How to Choose the Right Hotel on the World's Most Photographed Island

Oia or Imerovigli? Caldera view or beach? Cave suite or villa? The questions every Santorini visitor faces — answered honestly

Elena Vasquez Mar 22, 2026 9 min read
Destinations · Santorini

Santorini receives four million visitors a year. The island's finest hotels are designed to make you forget every single one of them.

Grace Santorini

The Geography of Luxury

Santorini's luxury hotel landscape is entirely determined by geography. The island is the rim of a collapsed volcanic caldera — a crescent of land rising 300 metres above the sea on the caldera side, with a gentler slope toward the Aegean on the eastern side. The caldera rim, with its dramatic views across the flooded crater to the volcanic islands of Nea Kameni and Palea Kameni, is where the island's finest hotels are concentrated.

The caldera rim runs from Oia in the north through Imerovigli — the highest point on the island — to Fira, the capital, and continues south to Akrotiri. Each village has a distinct character: Oia is the most famous and the most crowded, particularly at sunset; Imerovigli is quieter and higher, with arguably the most dramatic views; Fira is the most convenient for restaurants and nightlife but the least atmospheric for luxury stays.

Santo Maris Oia

Oia: The Famous and the Finest

Oia's reputation as the world's most photographed village is both its greatest asset and its most significant challenge. The village's blue-domed churches, white-washed houses, and caldera views are genuinely extraordinary — but the crowds that arrive each evening for the sunset can number in the thousands, transforming the village's narrow lanes into something closer to a theme park than a Greek island.

The finest hotels in Oia — Canaves Oia Epitome, Andronis Exclusive Suites, Katikies, and Mystique — are designed to insulate their guests from this reality. Each occupies a position on the caldera rim that is accessible only to hotel guests, and each creates a world of private pools, private terraces, and private views that makes the crowds below feel entirely irrelevant. Canaves Oia Epitome, with its 15 suites each with a private infinity pool, is the finest hotel in Oia and arguably the finest in Greece.

Santo Maris Oia

Imerovigli: The Quieter Alternative

Imerovigli, the village at the highest point of the caldera rim, offers the most dramatic views on the island — the caldera is at its widest here, and the volcanic islands appear closer and more imposing than from Oia. The village is significantly quieter than Oia, with fewer restaurants and shops but a more authentic atmosphere.

Grace Santorini, perched on the caldera rim at Imerovigli, is the hotel that most consistently appears on lists of the world's best — its champagne terrace at sunset, where guests gather with a glass of Billecart-Salmon to watch the light change over the caldera, is one of the great hotel rituals. Chromata Hotel, with its colourful suites and caldera rim position, is the most design-conscious hotel in the village.

Grace Santorini

The Insider's Advice

The most important piece of advice for any Santorini visitor is to book early — the island's finest hotels sell out 12 to 18 months in advance for the peak summer season (June to September). The shoulder seasons — April to May and October — offer significantly lower rates, smaller crowds, and weather that is often more pleasant than the intense heat of July and August.

For the sunset, the conventional wisdom is that Oia offers the best views — but this is only true if you are prepared to share the experience with several thousand other people. The sunset from Grace Santorini's champagne terrace in Imerovigli, or from the private terrace of a Canaves Oia Epitome suite, is a fundamentally different experience: intimate, unhurried, and genuinely moving. This is the difference between visiting Santorini and experiencing it.

SantoriniGreeceCalderaHoneymoonRomanceAegean
EV
Elena VasquezEuropean Editor

Our editors travel extensively to verify every recommendation. All hotel reviews are independent — we accept no payment for editorial coverage.

Featured Hotels

The Best Hotels in Santorini

Grace Santorini
Grace SantoriniChampagne terrace — Imeroviglifrom $1200/night
Andronis Exclusive Suites
Andronis Exclusive SuitesCave suites — Oia calderafrom $1400/night
Santo Maris Oia
Santo Maris OiaBest spa on the islandfrom $900/night
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